We understand it as a mean to
- Provide a digital support to share information.
- Promote online market share putting in contact partners in involved sectors.
- Identify the most relevant tendencies, going from consolidated firms to start-ups.
- Support online increased value proposals, by identifying comparative advantages for each market.
- Search for on-line customers integrating social networks and traditional media. Tracking of responses.
- Development of customized e-marketing strategies.
- Optimization of resources minimising bottle necks along life cycle of products and services.
- Market analysis to minimize risks in regard to possible competitors and market niches.
- Dynamic adaptability to events and tendences changes.